Our Mission:

Participation Row is a Shakedown Street for doing good! Featuring non-profit organizations dedicated to protecting the planet, voter registration and making a positive impact. The tour-long give-back efforts are organized by HeadCount and REVERB. Look for Participation Row and our free water refill station inside the gates at all 20 Dead & Company shows this summer.

“Participation Row combines the carnival atmosphere of a Grateful Dead parking lot with some fairly serious and organized citizen actions,” said Andy Bernstein, HeadCount executive director. “We create an environment where people can learn about important issues and then take actions to have a positive impact."

Our Partners:


HeadCount is a non-partisan organization that uses the power of music to register voters and promote participation in democracy. We reach young people and music fans where they already are – at concerts and online – to inform and empower.


REVERB is a 501(c)(3) non-profit organization founded in 2004 by environmentalist Lauren Sullivan and her musician husband, Adam Gardner of Guster. REVERB creates and executes comprehensive, custom programs to green the tour itself while engaging concertgoers to take action for the environment.

Join us at our Action Days:

Attention Dead & Company fans! Join Positive Legacy to give back in local communities this summer before night two at Shoreline Amphitheatre, Folsom Field and Fenway Park.

Positive Legacy has organized Action Days to give music fans a chance to roll up their sleeves, get their hands dirty and make a difference. For a small donation, the day includes a couple hours of service, free live music, lunch and some limited edition merchandise giveaways. Each donor will also be entered to win exclusive Action Day raffle items.

Unable to attend but want to donate? Follow the links below. Unable to Donate but want to attend ~ all are welcome to volunteer!

Date City Ticket Link
June 4 Bay Area, CA
June 10 Boulder, CO
June 18 Boston, MA

Positive Legacy

Positive Legacy is a 501(c)(3) not-for-profit organization.

Our mission is to integrate music and service to benefit people and the environment. Working in conjunction with Cloud 9 Adventures, partner organizations, and a collective of creative leaders in the music industry, Positive Legacy coordinates environmental and humanitarian service projects for destination live music events. We strive to transcend cultural boundaries by attending to the needs and aspirations of the communities we visit on our musical sojourns. Our intention is to create sustainable support through action from musicians and fans.

Stop by Participation Row at all of the Dead & Company tour dates.

"Each show’s Participation Row will host various different non-profit and charitable organizations selected by the band. We are thrilled to have back many of our Family Organizations from last year such as Jerry Garcia Foundation, Conscious Alliance and Rainforest Action Network. Dead & Company also welcomes new groups this year Positive Legacy, Seva Foundation, and The National Parks Conservation Association.

Any concertgoer who makes a stop and takes action at the invited non-profit booths will receive a free Dead & Company 2017 pin and will be entered into a raffle for a guitar signed by the entire band.

This year there will be five custom guitars featuring artwork for : Shoreline, Folsom Field, Fenway, Wrigley Field and Summer Tour.

    At Participation Row you will find...

  • "Dead Family" non-profit organizations invited by the band, each working to better the planet
  • Complete fun positive actions at 3 booths, and receive a Free Limited-edition Dead & Company pin, compliments of Clean Energy Advisors
  • Every fan who participates is signed up for a FREE drawing for a custom D'Angelico guitar autographed by the entire band
  • A charity auction featuring signed Dead & Company posters and one-of-a-kind D'Angelico guitars with unique 2017 artwork
  • Dead & Company water bottles for sale and free water refilling station from REVERB
  • Voter registration and #VoteLocal text alerts from HeadCount
  • New guest organizations for 2017: Positive Legacy, Seva Foundation, and the National Park Conservation Association.

Tour Dates:

Date Venue Location Supporting Non-Profit Organizations Tickets
May. 27 MGM Grand Garden Arena Las Vegas, NV SEVA Foundation
May. 28 Ak-Chin Pavilion Phoenix, AZ National Parks Conservation Association
May. 31 Hollywood Bowl Los Angeles, CA National Parks Conservation Association
Jun. 1 Hollywood Bowl Los Angeles, CA Hawaii Alliance for Progressive Action
Jun. 3 Shoreline Amphitheatre Mountain View, CA Positive Legacy
Rainforest Action Network
Bill Graham Foundation
Jun. 4 Shoreline Amphitheatre Mountain View, CA Rex Foundation
Jun. 7 USANA Amphitheatre Salt Lake City, UT National Parks Conservation Association
Jun. 9 Folsom Field Boulder, CO Conscious Alliance
Positive Legacy
Jun. 10 Folsom Field Boulder, CO Conscious Alliance
Positive Legacy
Jun. 13 Lakewood Amphitheatre Atlanta, GA National Parks Conservation Association
Jun. 15 KeyBank Pavilion Burgettstown, PA Owsley Stanley Foundation
Jun. 17 Fenway Park Boston, MA Oxfam
Positive Legacy
Jun. 18 Fenway Park Boston, MA Oxfam
Positive Legacy
Jun. 20 Saratoga Performing Arts Center Saratoga Springs, NY Alzheimer's Association Northeastern New York
Jun. 22 Jiffy Lube Live Bristow, VA
Jun. 24 CITI Field Flushing, NY Jerry Garcia Foundation
Jun. 25 BB&T Pavilion Camden, NJ Jerry Garcia Foundation
Jun. 28 Blossom Music Center Cuyahoga Falls, OH Jerry Garcia Foundation
Jun. 30 Wrigley Field Chicago, IL Surfrider
Jerry Garcia Foundation
Jul. 1 Wrigley Field Chicago, IL Surfrider
Jerry Garcia Foundation